Internet Advertising

More Americans are using search engines such as Google, Yahoo and MSN - instead of the yellow pages - to find local businesses. As a result, small businesses are finding it more important than ever to advertise on the Internet. Can prospective customers find your business on the Web? Make sure they can!

Search advertising enables you to place ads in front of prospective customers searching for exactly your type of business. Your listing will appear on the first page of the search results. This is vital because most people never go past the first page of results.

In a search advertising campaign, keyphrases relevant to your business (like “Oakland chinese restaurant” or “student housing in Portland”) will expose customers to your business. When a potential customer searches on these keyphrases in a geographic area you serve, your ad will appear.